What is Affilaite Marketing?
Affiliate marketing is a performance-based marketing strategy where individuals or businesses (affiliates) promote products or services for other companies and earn a commission for each sale, lead, or specific action generated through their marketing efforts.
How affiliate marketing works?
Affiliate Program: A company offers an affiliate program to promote its products. They provide affiliates with unique tracking links or promo codes to track their performance.
Affiliate’s Role: The affiliate markets these products or services through various channels like blogs, social media, email newsletters, or websites. Their goal is to drive traffic to the company’s website.
Customer Action: When someone clicks on the affiliate's unique link and completes a desired action (e.g., makes a purchase, signs up for a service), the affiliate earns a commission.
Payment Models: Common compensation models include:
- Pay-per-sale (PPS): Affiliates earn a commission only when a sale is made.
- Pay-per-click (PPC): Affiliates earn money when a user clicks on the affiliate link.
- Pay-per-lead (PPL): Affiliates earn a commission when a lead (e.g., signing up for a newsletter or filling out a contact form) is generated.
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